++Money 20/20
Event Activation • 2025
Design + Art Direction / Strategy / Graphic Production
As part of Pipe’s presence at Money 20/20 in Amsterdam and subsequently Las Vegas, the Design team was tasked with exploring new creative activations that would enhance our planned events and add a branded feel to the experience. I was responsible for leading the initial design concept and strategy work that would define these activations, as well art direction of the final assets and approval of print production files.
The Pitch
The initial deliverable was an extensive range of potential activation concepts that were presented to Marketing & Business Development for consideration. Ultimately only a select few of the options were approved, primarily due to budgetary and time constraints, however it was very well received and challenged some of the more traditional thinking about what was possible.
01 // Signage Placard
03 // Menus + Welcome Card
02 // Gift Bag Postcard
04 // Social posts
